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Off The Couch

“Three plans every afternoon. One vote. Tonight sorted.”
seed: "For single people. energy driven service that make single people do something wi…"

Quick facts

Who it's for
Maya, a 31-year-old single product designer renting a one-bedroom in a mid-sized city, gets home at 6:30 on a grey Tuesday wanting to meet people and do something, but after a day of decisions she can't face choosing an activity,…
Start-up cost
$560-2,070
Rough estimate for the first 90 days, not financial advice.
First 3 steps
  1. Interview 10 single city dwellers about their weeknight habits and what stops them going out alone.
  2. Pick one launch city and list 20 run clubs, supper hosts and venues that already run small group events.
  3. Post a simple landing page with a waitlist and the $19 per month offer to test sign-ups.

The Pitch

Off The Couch is a mobile app that ends the nightly "what should I do?" standoff for single city dwellers: every afternoon it drops three small group plans for that evening, such as a sunset run club, a supper-table cooking night, a book circle, or a live music jam, and local members vote with a tap. The winning plan is booked automatically for a group of 6-10 with a fixed meeting point and a group chat already buzzing, so nobody has to choose alone or walk into a room of strangers alone. We launch in one city and partner with existing venues, run clubs, and supper hosts rather than running events ourselves, taking a small commission on paid bookings. Members pay $15-20 a month for unlimited voting and spots, which makes a grey Tuesday night feel like the start of something instead of another episode.

For Whom

Maya, a 31-year-old single product designer renting a one-bedroom in a mid-sized city, gets home at 6:30 on a grey Tuesday wanting to meet people and do something, but after a day of decisions she can't face choosing an activity, texting friends who are all coupled up, or walking into a run club or supper night alone, so she orders takeout and watches her third rewatch of the same comfort show, then feels vaguely flat about it at bedtime.

Experience Moments

SERVICE · Tonight's 3 Picks
🎲
4:47 PM, Tuesday. Three plans. One vote. Zero sofa.
Maya, 31, is on the tram home when the Off The Couch push lands: 'Tonight's 3 Picks are in.' She sees Thames-side Run Club (6:45 PM, 5K easy pace, free), Pasta From Scratch at Nonna's Table (7:30 PM, $20 ticket, 8 seats), and Vinyl & Vino Live Set at The Lantern (8:00 PM, $20 ticket). She taps Pasta. By 5:30 PM the vote closes, pasta wins 14 to 9 to 6, and her spot is booked in a group of 8 with a chat named 'Pasta Tuesday 🍝' already open. Host Giulia posts the fixed meeting point: 'Blue door, Elm Street, I'll be in the yellow apron.' Maya swaps her pajamas plan for a 7:10 PM walk, and her phone shows 'Off the couch: 3 events this month.'
· Push notification at 4:47 PM with three plan cards, each showing time, spot count and price tag
· Live vote tally bars in orange and green, closing at 5:30 PM with a countdown
· Auto-created group chat with host intro, fixed meeting point pin and a 'Who's coming' avatar row
· Included with the $19 monthly membership: unlimited votes and spots; venue ticket of $20 paid on top
SERVICE · Group Locked In: 8 Going
🔥
You're in. 8 going to Thursday Supper Club.
At 4:47 PM the vote closed: Supper Club got 41 votes, the run club got 29 and the live jazz night got 22. Your table is set at Mama Lupe's Kitchen, 214 Garfield St, for 7:30 PM. Meet Priya, Dan, Marcus and 4 others at the green door. Your member spot is covered, and the $20 set menu is paid at the table.
· Push notification at 4:47 PM: 'Supper Club won! 8 going. Tap to meet your table.'
· Group chat auto-created with 8 avatars, a pinned map pin at the green door, and an icebreaker: 'What's the last thing you cooked that actually worked?'
· Fixed meeting card with a countdown ('2h 43m'), a walking route from your home, and a one-tap 'Running 10 late' button
· Member badge showing the $19 Membership active, with the venue's $20 set menu shown as 'Pay at table'
SERVICE · Meet at 7:00 PM, Fixed Spot
📍
7:00 PM. Orange flag by the Canal Street bridge steps.
Your vote won. Maya, Dev, Lena, Tomás and two others are heading there too. Look for the volunteer host in the orange cap. Easy 5K pace, then tea at Kiln Coffee. Your spot is held until 7:10 PM, and the group chat is open now if you're running late.
· Confirmation card with a live map pin, a 'Here in 8 min' tap button and the host's orange-cap photo
· Group chat 'Riverside Run Club #14' with 6 first-name avatars and a pinned message: 'Meet at the orange flag, no gear needed'
· Partner host check-in: the run club leader taps names off a list and the app marks the group 'All here'
· Post-meet nudge at 8:45 PM: 'How was it? Vote on tomorrow's three picks' with a $19/month membership reminder showing unlimited spots

The Hero Moment

the one screen / scene people will remember
🛋️
The 5:30 Vote
The 5:30 Vote
The moment a grey Tuesday turns into a plan with 8 people
🛋️
The 5:30 Vote
The moment a grey Tuesday turns into a plan with 8 people
The 5:30 Vote
Three plans. One tap. Tonight sorted.
It's 5:30 pm on a drizzly Tuesday. Priya, 31, is on the tram home with the usual pull toward the sofa. Her phone buzzes: 'Tonight's three plans are in.' She sees a 6:45 pm 5K social run from Kirkgate Market, a 7:30 pm pasta night at Salt & Ladle with 8 seats, and acoustic live music at The Wren with a reserved table. She votes for pasta. Over the next 20 minutes the vote bars slide, 14 neighbours join, and at 5:52 pm the app locks the winner. Pasta night is booked for 8, the group chat opens with a message from host Marco ('Bring appetite, not plans'), and a meeting-point pin appears: 'Wait by the green door, look for the orange apron.' The sofa never stood a chance.
Vote window
5:30–5:55 pm, 25 minutes of live voting
Group size
8 people, 1 host, 1 pre-built group chat
Meeting point
The green door, with an orange apron as the signal
what's there
1
The Three-Plan Card
A swipeable afternoon card with three plans, each showing time, distance (0.6 mi), seats left and the people already in.
2
The Orange Apron Rule
Every group has one visible marker, so nobody has to walk in alone and wonder which table is theirs.
3
Chat Before Arrival
The group chat opens the second the vote locks, with an icebreaker prompt: 'What did you almost watch tonight?'
4
Paid Plan, No Awkward Maths
The pasta night is a $20 venue ticket on top of the $19 membership. It is paid in-app with one tap, and the venue gets a 10% commission deducted.
Vote on tonight's three plans
Join the group chat and see who's coming
Follow the pin to the green door
Tuesday, 5:30 pm, Leeds: Priya taps the cooking night, the confetti fires, and the couch loses to a table of strangers who already have a group chat.

Core Offerings

  • Daily Three: every afternoon you get three small group plans for that evening in your city, such as a run club, a cooking night or live music, so you never have to invent an idea yourself
  • Vote and Dice: tap your favorite in the app, or roll the dice if you can't pick, and the winning plan is booked for you automatically with no deciding left to do
  • Small Group Seats: you're placed in a group of 6-10 singles with a confirmed spot at a partner venue, run club or supper host, so you never walk into a room alone
  • Fixed Meeting Point: each plan has a named spot and a time, and a group chat is already open with your group so you can say hi, share a running-late message and arrive together
  • Local Partner Network: curated venues, run clubs, book circles and supper hosts offer reserved seats for Off The Couch groups, with paid events like dinners or tickets handled in the app
  • Unlimited Monthly Pass: a flat $20 a month covers unlimited votes and group spots, with a small booking fee only on paid events, so a spontaneous Tuesday night costs less than a takeaway
  • Grey Night Boost: on rainy or low-energy evenings the app shifts to cozy, low-effort options like a board game night, a supper club or a cinema meetup, plus a gentle nudge at 5pm to get you out the door

Moodboard

Porch Light Cream
#FFF8EA
Evening Pine Ink
#12361F
Tangerine Doorbell
#FF6A13
Run Club Lime
#7ED321
Rainy Night Cobalt
#1F5BFF
Display · Bebas Neue
Aa Bb
Body · Work Sans
The quick fox.
Doorstep-boundDice-roll spontaneitySweaty-laugh energyGroup-chat buzzGrey-night rebellion

Customer Journey

Spot Couch Slump → Download, Pick Interests → Vote On Three → Meet Small Group → Chat, Show Up → Subscribe, Repeat Weekly

Business Model

Revenue mechanism
Two revenue streams. (1) A monthly consumer subscription that unlocks the daily ritual: three local activity options each afternoon, the group vote, a guaranteed spot in the winning plan (groups of 6-10), and a pre-built group chat. (2) A 10% booking commission charged to venue and host partners on paid events (supper clubs, cooking nights, live music, classes) that are booked through the app. Free events such as run clubs and book circles carry no commission. Off The Couch does not run events itself; it curates and aggregates existing venues, clubs and hosts in one launch city.
Price tier
One plan: Off The Couch Membership at $19 per month, billed monthly, cancel anytime. It includes unlimited voting and unlimited spots in winning plans. Paid events are priced by the venue (typical ticket $20 per person per event) and are paid on top of the membership. Partner side: free to join, 10% commission per paid booking.
Who pays
B2C for the membership: single city-dwellers pay $19 per month. B2B for commission: venues and hosts pay 10% of each paid booking made through the app. The member pays the venue's ticket price and the commission comes out of the venue's payout, so it is not added to the member's price.
Unit economics
Per member per month: subscription $19. Assume a member attends 4 events a month, and 2 of those are paid events at $20 per person. Commission = 2 x $20 x 10% = $4 per member per month. Total revenue = $19 + $4 = $23 per member per month. Estimated costs per member per month: payment processing and app/chat infrastructure about $2, venue-partner and community support about $3, for a total of $5. Contribution margin = $23 - $5 = $18 per member per month (about 78%). If average membership lasts 8 months, lifetime contribution = $18 x 8 = $144 per member. A target acquisition cost under $50 per member through local run clubs, venue cross-promotion and referrals gives a payback of roughly 3 months ($50 / $18 = 2.8 months). Break-even for one city with fixed costs of $15,000 per month (small team, local partnerships manager, marketing) = $15,000 / $18 = about 834 paying members per month.

Operations Model

How it's delivered
Off The Couch does not run events itself. Existing venues, run clubs, supper hosts, book circles and live music spots deliver every activity. Partners join free and list their open slots, and a small local team (a partnerships manager plus community support) onboards and vets them. Each afternoon the app shows local members three small group activities for that evening. Members vote, and the winning plan is booked for a group of 6-10 with a fixed meeting point and a group chat already created. Members pay a $19 monthly membership that covers unlimited voting and unlimited spots. Paid events are priced by the venue (typically $20 per person) and charged on top, and the platform keeps a 10% commission on each paid booking. Support is about $3 per member per month, covering partner coordination and member issues such as no-shows and last-minute changes.
How it scales
Launch in one city and prove the daily ritual there. The break-even target is about 834 paying members, based on $15,000 in monthly fixed costs and an $18 contribution margin per member ($23 revenue minus $5 costs). Grow supply by recruiting more partners, with run clubs and venues cross-promoting to their own audiences. Keep acquisition under $50 per member through local run clubs, venue cross-promotion and referrals, for a payback of about 3 months. The model is repeatable city by city: a new city needs a partnerships lead, a seed set of venues and hosts per activity type, and a local marketing push, while the app, voting engine and chat templates are reused. Expand only when a city shows steady attendance and retention close to the 8-month average membership assumption ($144 lifetime contribution per member).
Key bottleneck
The main bottleneck is local supply and liquidity in the evening. Each day needs three attractive activities with spare capacity for 6-10 people, in time for the afternoon vote, and enough members voting for a group to fill. If partners have too few slots, or too few members show up, the winning plan fails and trust in the ritual breaks. Closely related is show-up reliability: a group that loses members to last-minute dropouts feels awkward, which defeats the purpose. The partnerships manager's capacity to recruit, vet and keep active partners limits how fast a city can grow.
Platform
Off The Couch is a mobile app (iOS and Android), so it depends on Apple's and Google's app stores for distribution and on their policies. It relies on a payment processor for the $19 subscription and venue ticket payments with commission split, on push notifications for the daily afternoon vote, and on in-app group chat infrastructure. Together payment processing and app/chat infrastructure cost about $2 per member per month. It also depends on partners' own booking and capacity data (a simple partner dashboard or manual listing), since venues control their availability.

Business Plan

First steps
  1. Interview 10 single city dwellers about their weeknight habits and what stops them going out alone.
  2. Pick one launch city and list 20 run clubs, supper hosts and venues that already run small group events.
  3. Post a simple landing page with a waitlist and the $19 per month offer to test sign-ups.
  4. Run a manual pilot: message 15 people three options by text each afternoon, collect votes and book the winner.
  5. Ask 3 partner hosts to reserve 6-10 spots for a trial evening in exchange for free promotion.
Startup costs
Landing page and waitlist (Carrd or Framer)$0-30/mo
No-code app prototype (Lovable, Bolt or Glide)$20-60/mo
Group chat and polling tools (WhatsApp, Typeform, Zapier)$0-50/mo
Payments setup (Stripe, subscription billing)$0-50 one-off
Local promotion: flyers, run club sponsorships, small social ads$200-600 one-off
Freelancer for app polish and bug fixes$300-1,000 one-off
First 90 days, total$560-2,070
90-day plan
Days 1-30
Validate demand and run a manual pilot
  • 10 customer interviews completed
  • 50 waitlist sign-ups in the launch city
  • 3 partner hosts agreed to trial evenings
Days 31-60
Build a simple app and first paid members
  • Working prototype with daily vote and group chat
  • 5 pilot evenings run with groups of 6-10
  • First 10 paying members at $19 per month
Days 61-90
Prove the habit and grow partners
  • 25 paying members
  • 10 active venue and host partners
  • Half of members attending 2 or more events a month
Rough estimate to plan with, not financial advice. Costs vary a lot by country, scope and how much you do yourself.

Financial projection (estimate)

An estimate built from the assumptions below, not financial advice. Change any number to see your own version.

Covers its monthly costs from month 1
Start-up cost paid back in month 4
$14 left over from each sale
Profit Cash
Assumptions · The owner's assumptions
Monthly running costs: $80
  • Landing page and waitlist (Carrd or Framer): $15 from this plan
  • No-code app prototype (Lovable, Bolt or Glide): $40 from this plan
  • Group chat and polling tools (WhatsApp, Typeform, Zapier): $25 from this plan
MonthRevenueCostsProfitCash
1$475$205$270−$805
2$523$218$305−$500
3$575$231$344−$156
4$632$246$386$229
5$695$263$432$662
6$765$281$484$1,145
7$841$301$540$1,686
8$926$324$602$2,288
9$1,018$348$670$2,958
10$1,120$375$745$3,703
11$1,232$404$828$4,531
12$1,355$437$919$5,450

3-year view

RevenueCostsProfitCash
Year 1$10,158$3,633$6,525$5,450
Year 2$15,236$4,970$10,267$15,716
Year 3$22,854$6,974$15,880$31,596

Security & Threat Model

Sensitive data
Real-time location and evening plansRelationship status, age and dating-adjacent profileGroup chat messages between strangersSubscription and venue payout records (tokenized)Interests and voting history
Roles & permissions
Member — Vote, join assigned group, chat with own group only, see meeting point after booking, report users, manage own subscription.
Partner host — Edit own listings, see first names and headcount for own events, never member contacts or chat, view own payouts.
Support moderator — Review reports, mute or remove users, read reported chat excerpts only, with audit logging; no payment data.
Admin — Approve partners, set commission, issue refunds, ban accounts; access is MFA-gated and fully audited.
Abuse cases
⚠ A predatory user joins groups to target lone attendees, stalks them, or turns the group chat into off-platform contact for harassment.
Mitigation
Verify ID and phone at signup, hide last names and phone numbers, one-tap report and block, auto-suspend pending review, and never place blocked pairs in the same group.
⚠ Exact meeting point or live location is leaked to non-members, letting a stalker find a member alone at a venue.
Mitigation
Reveal the venue only to booked group members about 2 hours before start, never share live GPS with other members, and use short-lived signed links.
⚠ A minor lies about age and joins adult events, including supper clubs serving alcohol, which exposes them to strangers.
Mitigation
Require 18+ date of birth plus ID check before the first booking, block underage accounts, and let partners flag alcohol events for age confirmation at the door.
⚠ Fake or rogue partners list bogus events to collect ticket payments, or lure members to unsafe private homes.
Mitigation
Manually vet partners with business verification, restrict supper hosts to public or verified venues, hold payouts until 24 hours after the event, and enable refunds on no-show hosts.
⚠ Bots or paid sockpuppets mass-vote to rig the winning plan or farm free trials and repeated spot reservations.
Mitigation
Limit one vote per verified account per day, require phone verification, rate-limit by device and IP, and detect clustered signups; disregard flagged votes.
Compliance
GDPR/UK GDPR and CCPA for location and profile data, PCI via hosted checkout (Stripe), app-store subscription rules, and 18+ age gating with alcohol-service rules at partners.
Must pass before launch
☐ A member never receives a venue address, other members' last names or phone numbers before booking confirmation, and a non-member's API call for group chat returns 403.
☐ A blocked user is never placed in the same group as the blocker, and reported accounts are auto-suspended from new bookings within one minute.
☐ Accounts without a verified 18+ date of birth and phone number cannot vote or reserve a spot in any plan.
☐ Partner payout equals ticket price minus 10% commission, is held until 24 hours after the event, and the ticket price shown to members never includes commission.

The Vibe Trail

01 · audience
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02 · domain or indu
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03 · mood/feeling
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04 · problem being
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05 · core interacti
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