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✦ your blueprint ✦
Weekly Post Plan
“Three ready posts and one offer, every Monday.”
seed: "Name it "Weekly Post Plan". Small local businesses get 3 ready-to-post social po…"
Quick facts
Who it's for
Maria, 38, owns a neighborhood bakery-café with two part-time staff, opens at 6am, and gets to Instagram only at 11pm after closing.
Start-up cost
$20-385
Rough estimate for the first 90 days, not financial advice.
First 3 steps
Pick 20 neighborhood cafés, bakeries, salons and gift shops within a few blocks and review each one's Instagram.
Write a printed sample week (3 posts with hooks plus one offer) tailored to each of the 20 shops.
Walk in during quiet hours, hand each owner their sample and ask, "Want me to do this for you every Monday?"
The Pitch
Weekly Post Plan is a done-for-you local marketing service for neighborhood café, bakery, salon, and gift shop owners who know a quiet Tuesday costs real money but can't face posting at 11pm. Every Monday morning, a real person emails or WhatsApps the owner three finished posts, each with a scroll-stopping hook, a caption in the owner's own voice, a photo suggestion, and the best day to post, all tied together by one offer like "free pastry with any coffee before 9am Thursday" that gives people a reason to walk in. It costs $99 a month with no setup fee and no contract (the first 10 founding shops pay $79 a month, locked in for life), and any shop can start with a $29 trial week that's credited toward month one ($70 owed on the $99 plan, $50 on the founding plan). New customers come from walk-in pitches with a printed sample week written for that shop's own Instagram, plus local Facebook groups and chamber of commerce meetups. Past customers stay and return through a Friday one-line check-in ("How did the free-pastry offer go?") that feeds next week's content, "bring a friend" offers that pull lapsed regulars back, and one free month for every neighboring shop an owner refers.
For Whom
Maria, 38, owns a neighborhood bakery-café with two part-time staff, opens at 6am, and gets to Instagram only at 11pm after closing. She posts in bursts, feels guilty about the gaps, and knows a dead Tuesday morning costs her real money. Right now she either scrolls for ideas and writes captions half-asleep, or she shrugs it off, because paying an agency $800+ a month is out of reach. She wants three finished posts and one offer, delivered each Monday for about $79 to $99 a month, that she can post in two minutes between customers.
Experience Moments
SERVICE · Overview
📅
Monday 7:40am: Maria's week is already written
Before opening Corner Crumb Bakery in Maplewood, Maria gets a WhatsApp from her Weekly Post Plan writer with 3 finished posts, each with a hook, caption, photo tip and best day to post. This week's offer: 'Free cinnamon knot with any coffee before 9am Thursday.' She snaps one photo, posts in two minutes, and on Friday gets a one-line check-in: 'How did the free-knot Thursday go?' $99/month, no contract. Founding shops pay $79 for life. Try a $29 trial week, credited toward month one.
· 📱 Monday 7:40am WhatsApp: 3 posts, hooks like 'Tuesday called. It wants a croissant.'
· 📸 Photo tip: 'Snap the tray as it comes out of the oven, steam showing'
· 🎟️ Thursday offer: free cinnamon knot with any coffee before 9am
· 💬 Friday check-in: 'How did it go?' Results shape next week's posts
SERVICE · In use
📲
Three posts ready before the first espresso shot
At 8:02am, Maya at Corner Crumb Bakery gets a WhatsApp from her Weekly Post Plan writer. Three finished posts are waiting, tied to one offer: free almond croissant with any coffee before 9am Thursday. She snaps the tray photo, pastes the caption, and posts in two minutes. Friday's check-in asks, 'How did the croissant offer go?' Her answer shapes next week. Founding shop rate: $79 per month, locked in for life.
· Post 1 hook: 'Thursday's croissants have a secret...' + caption, photo tip, best day Tue
· Post 2 and 3: behind-the-ovens clip idea and a 'bring a friend' shout-out, with best posting days
· The week's offer: free almond croissant with any coffee before 9am Thursday
· Friday check-in: 'How did the croissant offer go?' feeds next Monday's plan
SERVICE · Result
📬
Your week of posts just landed
Monday 7:42am, Maria at Corner Crumb Bakery opens WhatsApp and finds three finished posts for her week, each with a scroll-stopping first line, caption, photo idea and best day to post. All tied to one offer: free almond croissant with any coffee before 9am Thursday. She snaps a photo, posts in two minutes, and Friday's check-in asks how Thursday went. Founding shops pay $79 a month, or start with a $29 trial week credited toward month one ($50 owed).
· 🥐 Hook: "Thursday's croissant is on us"
· 📸 Photo tip: tray fresh from the oven
· 🗓️ Post Tue, Wed 5pm, Thu 7am
· 💬 Friday check-in: "How did it go?"
The Hero Moment
the one screen / scene people will remember
📅
Weekly Post Plan
Monday, 7:45 AM at Maple & Rye Bakery
Owner Dana Ruiz is behind the counter with her first coffee. Her phone buzzes with this week's plan.
📅
Monday, 7:45 AM at Maple & Rye Bakery
Owner Dana Ruiz is behind the counter with her first coffee. Her phone buzzes with this week's plan.
Weekly Post Plan
The Monday Message: Dana's week, ready in two minutes
One WhatsApp message arrives with three finished posts and one offer: 'Free cinnamon roll with any coffee before 9am Thursday.' Each post has a scroll-stopping first line (e.g. 'Thursday's cinnamon rolls come out at 6:40. Be early.'), a caption in Dana's voice, a photo idea she can snap in 30 seconds, and a best day to post (Tue 7:30am, Thu 6:45am, Sat 9am). She copies, pastes and schedules all three before the morning rush. On Friday a one-line check-in asks: 'How did the free-roll offer go?' Her reply, '31 redeemed, 12 were new faces', shapes next Monday's plan.
Price per month
$99 (founding shops $79 for life)
Trial week
$29, credited to month one ($70 owed on the $99 plan, $50 on the $79 founding plan)
Dana's time to post
About 2 minutes, 3 posts
what's there
1
3 finished posts
Hook, caption, photo suggestion and best day to post for each one. Nothing to write at 11pm.
2
1 offer that fills seats
A simple deal tied to a slow time, like 'bring a friend, both get 10% off Tuesday afternoons', so posts bring people through the door.
3
Winning new customers
Offers are written to be shared and tagged, and the owner gets a printed counter card ('Show this post, get the deal') to catch walk-ins. New shops are found by handing a printed sample week to owners within a few blocks.
4
Bringing past customers back
One post each week speaks to regulars ('Your usual is waiting'), a monthly win-back offer targets people who haven't visited in 30 days, and each referred neighbor shop earns one free month.
Pick 20 shops within a few blocks, write each a printed sample week and hand it over with: 'Want me to do this every Monday?'
Offer the $29 trial week, with the 10 founding spots at $79 a month locked in for life, no setup fee and no contract.
Send the Monday message by 8am, the Friday check-in by 3pm, and use the reply to write next week's offer.
Three ready posts and one offer, every Monday.
Core Features
Weekly Post Plan core service ($99/month, no setup fee, no contract): every Monday morning a copywriter sends the owner by email or WhatsApp 3 finished social posts for Instagram and Facebook. Each has a scroll-stopping hook, a caption written in the owner's voice, a photo suggestion (or a quick shot the owner can snap in under a minute) and the best day to post, plus one weekly offer such as 'free pastry with any coffee before 9am Thursday' that gives every post a reason to bring people in. About two minutes to post.
Founding Shop rate ($79/month, locked in for life): the same full weekly service for the first 10 shops that sign up, with the price guaranteed as long as they stay. Founding owners also get a 15-minute voice-and-brand chat at the start, where the writer learns their tone, regulars, best sellers and quiet days so posts sound like them from week one.
$29 Trial Week: a one-time, low-risk first week with 3 posts and one offer delivered the following Monday. If the owner signs up, the $29 is credited toward month one: $70 due for a $99 plan, or $50 due for a $79 founding plan. It starts with a printed sample week, written for their specific shop and hand-delivered by the writer during a walk-in visit, so the owner sees the value before paying anything.
Friday Check-In and Offer Tune-Up (included in every plan): each Friday the writer sends a one-line message, such as 'How did the free-pastry offer go?', and the owner replies with a number, a photo or a thumbs-up. That feedback shapes next Monday's posts and offer, so the service improves each week and the owner feels they have a marketing teammate, not a vendor.
Win-Back and Regulars Offer Add-On (included in the weekly offer rotation): every few weeks the weekly offer is aimed at past customers, such as 'Haven't seen you in a while? Show this post for a free cookie' or 'Bring a friend, both get 10% off'. The writer also drafts a short WhatsApp or Instagram story message the owner can send to regulars, so people who have drifted away get a nudge and loyal customers bring others.
Holiday and Event Promo Pack ($99 one-off, available to any shop, subscriber or not): a bundle written by the writer for a specific date, such as Mother's Day, a local street fair, a grand reopening or a seasonal menu launch. It includes 3 to 5 hook-led posts, a countdown schedule, an in-store sign line and a single event offer. Owners who buy it often convert to the monthly plan afterward.
Neighbor Referral Reward (free for existing subscribers): any owner who refers a nearby shop that signs up gets one free month. The writer hands the owner a printed intro card with a sample week for the neighbor, and also presents a five-minute slot at local chamber of commerce meetups and in local business Facebook groups, so word of mouth between shops brings in new customers.
Moodboard
Monday Morning Lilac Cream
#F7F3FF
Deep Plum Ink
#3B1346
Hot Raspberry Hook
#E8336D
Fresh Mint Offer
#12B5A0
Warm Apricot Pastry
#FF9B54
Display · Pacifico
Aa Bb
Body · Quicksand
The quick fox.
Monday-inbox reliefchalkboard-sign charmscroll-stopping hooksfoot-traffic fizztwo-minute post ritual
User Flow
Walk-in sample week → $29 trial week → Monday posts delivered → Post in two minutes → Friday results check-in → Referral free month
Business Plan
First steps
Pick 20 neighborhood cafés, bakeries, salons and gift shops within a few blocks and review each one's Instagram.
Write a printed sample week (3 posts with hooks plus one offer) tailored to each of the 20 shops.
Walk in during quiet hours, hand each owner their sample and ask, "Want me to do this for you every Monday?"
Offer the $29 trial week (credited toward month one) and the $79 founding spot to the first 10 shops that say yes.
Post a short intro with a sample in two local business Facebook groups and email the chamber of commerce to ask for a five-minute meetup slot.
Startup costs
Printing 20-30 sample weeks and simple one-page flyers$20-60 one-off
Free or low-cost design tool for post mockups$0-15/mo
Business WhatsApp and email set-up for Monday sends$0-10/mo
Payment link or card reader for trial weeks and monthly billing (fees only)$0-30 one-off
One-page website or link-in-bio page with samples and sign-up$0-120 one-off
Chamber of commerce or local networking event fee$0-100 one-off
First 90 days, total$20-385
90-day plan
Days 1-30
Walk-in pitches and trial weeks
25 in-person pitches with printed samples
10 trial weeks sold
6 shops signed up for monthly plans
Days 31-60
Weekly rhythm and retention
10 paying shops with Monday posts sent on time every week
Friday check-in answered by at least 7 shops
2 referrals from owners to neighboring shops
Days 61-90
Referrals and repeat offers
15 paying shops, with no more than 2 cancellations
3 free referral months earned and applied
2 shops buying a one-off $99 holiday promo pack
Rough estimate to plan with, not financial advice. Costs vary a lot by country, scope and how much you do yourself.
Financial projection (estimate)
An estimate built from the assumptions below, not financial advice. Change any number to see your own version.
Covers its monthly costs from month 1
Start-up cost paid back in month 1
$93 left over from each sale
Profit Cash
Assumptions · The owner's assumptions
Monthly running costs: $13
Free or low-cost design tool for post mockups: $8 from this plan
Business WhatsApp and email set-up for Monday sends: $5 from this plan
Month
Revenue
Costs
Profit
Cash
1
$396
$37
$359
$194
2
$436
$39
$396
$590
3
$479
$42
$437
$1,027
4
$527
$45
$482
$1,509
5
$580
$48
$532
$2,041
6
$638
$52
$586
$2,627
7
$702
$56
$646
$3,273
8
$772
$60
$712
$3,985
9
$849
$64
$784
$4,770
10
$934
$70
$864
$5,634
11
$1,027
$75
$952
$6,586
12
$1,130
$81
$1,048
$7,634
3-year view
Revenue
Costs
Profit
Cash
Year 1
$8,468
$669
$7,799
$7,634
Year 2
$12,702
$926
$11,776
$19,410
Year 3
$19,053
$1,311
$17,743
$37,153
Security & Threat Model
Sensitive data
Owner payment details for subscriptions and trial weeksOwner contact details (email, WhatsApp number, shop address)Shop sales feedback and offer results from Friday check-insOwner brand voice notes and regular customer detailsSocial account access (if owner shares logins)
Roles & permissions
Shop owner— View own weekly plans, reply to check-ins, pay, cancel, refer shops, buy promo packs. No access to other shops.
Copywriter— Read and write plans and notes only for assigned shops. Cannot see payment details or change prices.
Admin/founder— Manage shops, assignments, founding-rate status, refunds and referral credits. Actions are logged.
Referred neighbor (prospect)— Receive one sample week and sign up. No access to the referrer's data.
Abuse cases
⚠ A writer sends one shop's plan, offer or sales feedback to another shop by mixing up WhatsApp or email threads.
Mitigation
Use one separate thread per shop, a shop-named file template, a pre-send check of the recipient, and writer access limited to assigned shops.
⚠ Owners share Instagram or Facebook passwords for convenience, and a writer or leaked message exposes the account.
Mitigation
Never request logins. The writer only sends text to paste. Reject shared credentials in onboarding and delete any received immediately.
⚠ Referral abuse: owners create fake or self-owned shops, or sign up and cancel quickly, to collect free months.
Mitigation
Credit the free month only after the referred shop pays its first full month, with a different business address and payer. One credit per shop. Admin reviews.
⚠ Posts make false or risky claims, such as unauthorized discounts, health or allergen statements, copied photos or competitor jabs, hurting the shop.
Mitigation
Owner approves every offer before posting. No health or allergen claims. Use only owner-supplied or original photo ideas. Writers follow a banned-claims checklist.
⚠ Founding-rate or trial credit is misapplied or claimed past the first 10 shops, causing billing disputes or revenue loss.
Mitigation
Keep a counted founding-shop list with admin-only edits. Apply the $29 credit once per shop automatically. Confirm price in writing at signup.
Compliance
PCI via hosted checkout (no card data stored), CAN-SPAM and WhatsApp/SMS consent rules for messaging, FTC rules on truthful ads and promotions, and standard privacy law (CCPA/GDPR where applicable).
Must pass before launch
☐ A writer account assigned to Shop A cannot open, read or send anything for Shop B in the tools used.
☐ No card numbers or social media passwords are stored in any sheet, note, chat export or database; payments use a hosted checkout only.
☐ The $29 trial credit applies exactly once per shop and yields $70 due on the $99 plan or $50 on the $79 founding plan; the 11th founding signup is charged $99.
☐ A referral free month is granted only after the referred shop's first full paid month and never to the same business or payer.
The Vibe Trail
01 · audience
🏪 ☕ 👩💼 🧑🍳 📱
Busy local owners running shops and cafes, who know their craft but dread the constant pressure of posting on social med…
02 · domain or indu
📣 🗓️ ✍️ 📸 🛍️
Local marketing as a done-for-you service, blending planning, copywriting, and visuals into a predictable weekly rhythm.
03 · mood/feeling
😌 🚀 🌱 🤝 ✨
Relief and momentum: the calm of knowing this week's posts are handled, with a steady push toward more customers.
04 · problem being
😩 ⏰ 🫠 🔁 💸
Owners lose hours staring at blank screens and inconsistent posting, which means missed customers and wasted ad spend.
05 · core interacti
📝 🪝 🎁 📅 ✅
Three hook-led posts delivered weekly, each paired with one offer, so every post has a clear reason to bring people in.