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✦ your blueprint ✦

Ship Sunday

“Rescue one half-built project. Launch it by Sunday.”
seed: "A weekend launch sprint for app and AI builders sitting on half-built projects: …"

Quick facts

Who it's for
A solo developer with a day job and a graveyard of five half-built repos, like an AI wrapper that works on localhost, a Chrome extension missing its last 20%, and a SaaS skeleton with no landing page, who gets a Friday-night itch to…
Start-up cost
$210-815
Rough estimate for the first 90 days, not financial advice.
First 3 steps
  1. Interview 8-10 solo developers with half-built projects to learn what stops them shipping and whether they would pay $49 for a guided weekend.
  2. Draft the Friday ranking exercise, Saturday build checklist and Sunday launch checklist in a shared doc.
  3. Build a simple sign-up page with a Stripe payment link for the $49 cohort ticket using Carrd or Lovable.

The Pitch

Ship Sunday is a guided 48-hour launch sprint for developers and AI tinkerers whose folders are full of half-built projects. On Friday night, a forced-ranking exercise helps you pick one idea and cut it down to a single core promise. On Saturday you build only that slice alongside a small cohort with public check-ins, and on Sunday you publish a templated landing page with a waitlist form or Stripe checkout so a real person can sign up or pay before the weekend ends. A cohort ticket is $49, paid once at signup with no extra platform fee and card processing included, and the optional Ship Sunday Club adds $19 a month for one repeat sprint ticket, launch-page templates, and feedback sessions, so a ticket that would cost $49 on its own is covered by the monthly fee for anyone who keeps shipping.

For Whom

A solo developer with a day job and a graveyard of five half-built repos, like an AI wrapper that works on localhost, a Chrome extension missing its last 20%, and a SaaS skeleton with no landing page, who gets a Friday-night itch to finally launch something but ends up opening a new project, tweaking the stack, and redesigning the logo until Sunday evening, when the energy fades and nothing has reached a single real person. They want proof that strangers care, such as a live URL with a waitlist signup or a first $9 payment, but they currently rely on private to-do lists, lonely "build in public" tweets, and the vague promise that next weekend will be different.

Experience Moments

SERVICE · Overview
🚀
Your 6 half-built repos just became 1 launchable promise
Priya, a solo dev from Leeds, ranked her ideas Friday night and cut her AI receipt-parser down to one promise: 'Snap a receipt, get a clean CSV in 10 seconds.' Her live page and waitlist form are 14 hours from Sunday's deadline. Ticket: $49 once, card processing included.
· Forced-rank: 6 ideas to 1
· Single-promise card: 'Receipt to CSV in 10s'
· Live check-in: 23 of 31 builders shipping
· Sunday page template + waitlist form
SERVICE · In use
🚀
Maya's page is live. Signup #1 just pinged.
After cutting her half-built AI meeting-notes app down to one promise, 'Action items in your inbox in 60 seconds,' Maya publishes mayanotes.app on Sunday at 4:47 PM. Her sprint cohort cheers in the check-in thread as the first waitlist email arrives. Her $49 weekend ticket has already paid for itself in momentum, and the Ship Sunday Club ($19/month, with one repeat sprint ticket included) is one tap away for next weekend's idea.
· Live URL badge: mayanotes.app ✓
· Waitlist counter: 1 signup, 14 peers cheering
· Scope cut: 9 features → 1 core promise
· Next-sprint nudge: Club $19/mo
SERVICE · Result
🚀
You're live: pingpal.app/waitlist
Maya R. shipped PingPal, an AI that drafts polite follow-up nudges, after abandoning it 3 times. Her page went live at 6:42 PM Sunday, and by 7:15 PM, 11 strangers had joined the waitlist. Her $49 weekend ticket is already paid; the Club ($19/month, includes one repeat sprint ticket) is one tap away.
· ⏱️ Live in 46h 12m
· 📥 11 waitlist signups
· 🎯 One promise: Never ghost a lead
· 🏆 Cohort: 14 of 17 shipped

The Hero Moment

the one screen / scene people will remember
🚀
Ship Sunday: Sprint Dashboard
Saturday, 2:14 PM: 21h 46m left to ship
Cohort 17 · 38 builders · 29 still on track
🚀
Saturday, 2:14 PM: 21h 46m left to ship
Cohort 17 · 38 builders · 29 still on track
Ship Sunday: Sprint Dashboard
Your one promise: "Turn meeting notes into a Slack-ready action list in 10 seconds."
You cut PromptRecap from 14 planned features to 3: paste notes, get action items, copy to Slack. Build slice is 68% done (17 of 25 tasks). Next up: wire the Stripe $9 early-access checkout and publish the landing page template by Sunday 6 PM.
Cohort live URLs so far
11 of 38
Waitlist signups (your page)
0 (page goes live Sunday)
Your ticket
$49 paid, no extra fees
what's there
1
Friday 8:00 PM: Idea chosen
Ranked 6 repos; PromptRecap won with 41 of 50 points. Cut 11 features to the parking lot.
2
Saturday 9:30 AM: Core flow built
Paste-to-summary works end to end with 3 test transcripts, average response time 4.2 seconds.
3
Saturday 1:00 PM: Public check-in posted
Shared progress screenshot; got 7 reactions and 2 feedback comments from cohort peers.
4
Sunday 6:00 PM: Launch deadline
Landing page with waitlist form and $9 checkout link must be live. Final cohort demo call at 7:00 PM.
Post Saturday evening check-in
Publish landing page from template
Book a feedback session with Club ($19/month, includes a repeat sprint ticket)
The live sprint view where a builder tracks their 48-hour rescue from Friday pick to Sunday launch.

Core Features

  • Weekend Sprint Cohort Ticket ($49, one-time): a seat in a small 48-hour cohort running Friday night to Sunday, with the full guided schedule, a private cohort space, and no extra platform fee (card processing is included in the price).
  • Friday Idea Triage Kit: a forced-ranking worksheet that helps you pick one project from your graveyard of half-built repos, plus a single-sentence core-promise template and a cut list that trims the idea to a launchable slice.
  • Saturday Build-Slice Plan: a timed checklist that keeps you building only the one core feature, with scope-guard prompts for when you're tempted to over-polish and live check-in threads where you post progress to the cohort.
  • Sunday Launch-Page Template Pack: ready-to-edit landing page templates with headline, proof, and call-to-action sections, wired for either a waitlist form or a Stripe checkout so you can publish a live URL the same day.
  • Public Check-Ins and Accountability Pod: scheduled Friday, Saturday, and Sunday check-ins in your small cohort where you commit publicly to your cut, report progress, and share your live link at the finish.
  • Sunday Launch Review and Feedback: a short feedback session where peers and a facilitator review your live page, your promise, and your signup or payment flow, so you leave with a prioritized list of fixes and a plan for finding your first users.
  • Ship Sunday Club Membership ($19/month, billed monthly): includes one repeat sprint ticket per month, an ongoing library of launch-page templates, and regular feedback sessions, so you can keep shipping new ideas weekend after weekend.

Moodboard

Friday Night Paper
#FFFBF5
Deep Deploy Navy
#14213D
Sunday Sunrise Coral
#FF5A4F
Live URL Sky
#1E90FF
First Payment Gold
#FFC21A
Display · Bricolage Grotesque
Aa Bb
Body · Inter
The quick fox.
Deadline-litScissor-sharpShip-it swaggerDawn-of-launchRepo-rescue

User Flow

Pick One Idea → Cut To Core → Build Saturday Slice → Publish Launch Page → Collect First Signups → Join Next Sprint

Business Plan

First steps
  1. Interview 8-10 solo developers with half-built projects to learn what stops them shipping and whether they would pay $49 for a guided weekend.
  2. Draft the Friday ranking exercise, Saturday build checklist and Sunday launch checklist in a shared doc.
  3. Build a simple sign-up page with a Stripe payment link for the $49 cohort ticket using Carrd or Lovable.
  4. Post the page in developer communities and ask 5 interviewees to join a pilot weekend.
  5. Run a free or discounted pilot sprint with 5-8 people and collect their live URLs and feedback.
Startup costs
Landing page tool (Carrd or Lovable) and domain$20-60/mo
Community space (Discord or Slack free tier)$0-20/mo
Video calls for kickoff and check-ins (Zoom or Google Meet)$0-30/mo
Email and reminders (MailerLite or similar)$0-25/mo
Stripe checkout setup (no setup fee, card fees come out of ticket sales)$0-10 one-off
Freelancer for a launch-page template and branding$150-400 one-off
First 90 days, total$210-815
90-day plan
Days 1-30
Validate and run a pilot
  • 10 customer interviews completed
  • Sign-up page live with a $49 payment link
  • 1 pilot weekend run with 5+ participants
Days 31-60
Sell paid cohorts
  • 2 paid weekend cohorts run
  • 10+ paying ticket buyers
  • Most participants leave with a live URL by Sunday
Days 61-90
Launch the Club and improve
  • Ship Sunday Club opened at $19/mo
  • First 5 Club members signed up
  • 3 participant success stories published with permission
Rough estimate to plan with, not financial advice. Costs vary a lot by country, scope and how much you do yourself.

Financial projection (estimate)

An estimate built from the assumptions below, not financial advice. Change any number to see your own version.

Covers its monthly costs from month 1
Start-up cost paid back in month 2
$47 left over from each sale
Profit Cash
Assumptions · The owner's assumptions
Monthly running costs: $78
  • Landing page tool (Carrd or Lovable) and domain: $40 from this plan
  • Community space (Discord or Slack free tier): $10 from this plan
  • Video calls for kickoff and check-ins (Zoom or Google Meet): $15 from this plan
  • Email and reminders (MailerLite or similar): $13 from this plan
MonthRevenueCostsProfitCash
1$245$87$158−$122
2$270$87$182$60
3$296$88$208$268
4$326$89$237$505
5$359$91$268$773
6$395$92$303$1,076
7$434$93$341$1,417
8$477$95$383$1,799
9$525$96$429$2,228
10$578$98$479$2,708
11$635$100$535$3,243
12$699$103$596$3,839

3-year view

RevenueCostsProfitCash
Year 1$5,239$1,120$4,119$3,839
Year 2$7,335$1,193$6,141$9,981
Year 3$10,269$1,296$8,972$18,953

Security & Threat Model

Sensitive data
Participants' private repos and unreleased project ideasPayment and subscription records via StripeWaitlist signups collected on participants' launch pagesParticipant emails and cohort check-in postsStripe Connect keys linking participants' checkout pages
Roles & permissions
Participant — Access own cohort, post check-ins, edit own launch page, view own signups and payments only.
Club member — Everything a participant can, plus redeem one monthly sprint ticket and use the template library.
Facilitator — Moderate assigned cohort, run reviews, view submitted live links; cannot see other cohorts, private repos or payment data.
Admin — Manage cohorts, refunds and templates; payment and signup data access is logged and limited to support.
Abuse cases
⚠ A participant uses the templated Stripe checkout to collect payments for a fake or scam product, exposing the platform and Stripe account to fraud and chargebacks.
Mitigation
Have each participant connect their own Stripe account, so liability stays with them. Review live links before listing them, and provide a report-and-takedown path for scam pages.
⚠ Participants' waitlist signups are scraped or leaked by other cohort members, facilitators, or sloppy template form wiring, exposing strangers' emails.
Mitigation
Send waitlist data to the participant's own destination. Scope database rows by owner, keep facilitators out of signup data, and include a privacy notice and unsubscribe link in templates.
⚠ Public check-ins and review sessions leak unreleased ideas, API keys, or repo screenshots, and others copy them.
Mitigation
Warn before posting, scan check-in uploads and text for key patterns, make check-ins cohort-private by default, and require opt-in before anything becomes public.
⚠ Club members abuse the monthly ticket by sharing accounts or repeatedly subscribing, redeeming, and cancelling to get $49 tickets for $19.
Mitigation
Allow one redemption per billing period, tied to a paid invoice. Revoke the credit on refund or chargeback, and limit concurrent sessions per account.
⚠ Hosted launch pages built from shared templates are used for phishing or spam, or have XSS injected through custom headline and proof fields.
Mitigation
Escape and sanitize all template fields, block custom scripts and external form actions, serve pages on isolated subdomains, and rate-limit publishing.
Compliance
GDPR/CCPA for participant and waitlist emails, PCI via Stripe hosted checkout, CAN-SPAM for waitlist mail, and consumer subscription and auto-renewal rules for the $19 monthly Club.
Must pass before launch
☐ A participant cannot read another participant's check-ins, signups, or payments by changing IDs in URLs or API calls; the test returns 403 or 404.
☐ A facilitator account cannot access waitlist signups or payment records of participants, even within their own cohort.
☐ Redeeming a Club ticket twice in one billing period fails, and a refunded or charged-back ticket cannot be redeemed.
☐ A launch page with script tags or an external form action in any editable field is sanitized or rejected on publish.

The Vibe Trail

01 · audience
🧑‍💻 🛠️ 🚀 💡
Builders with unfinished side projects, half-written code, and big ideas that keep stalling before anyone sees them.
02 · domain or indu
⚡ 📦 🧩 🌐
Fast-moving indie software and AI tooling, where shipping a small live product matters more than polishing endlessly.
03 · mood/feeling
🔥 😤 🎯 🌅
Restless determination mixed with a fresh-start energy, the Friday-night itch to finally finish something by Sunday.
04 · problem being
🧱 ⏳ 🪦 🔍
Stuck half-built projects rot in folders; this turns scattered effort into one focused idea that reaches real users.
05 · core interacti
✂️ 🎟️ 💳 🏁
Pick one idea, trim it to a launchable core, then close the weekend with a live page taking waitlist signups or payments…
PRO

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