seed: "For trainers and wellnes instructors who needs to post regularly in social medi…"
📍 local · L. A. US
The Pitch
Set And Post is a mobile app built for LA's independent fitness trainers and wellness instructors who need a constant flow of Instagram Reels and TikToks but can't afford to lose billable hours hunched over an editing timeline. A trainer films a raw workout clip between sessions, uploads it to Set And Post, and the app automatically trims dead air, applies trending cuts and transitions, burns in animated captions, and drops their logo and brand colors onto a polished vertical video — all without touching a single timeline or learning a single shortcut. The finished export is ready to post directly to Instagram or TikTok in under five minutes, looking like it came out of a Culver City production house rather than a sweaty phone camera. Priced at $15–30 per month with tiers based on monthly exports and premium template access, Set And Post pays for itself the moment one well-packaged Reel lands a new client booking.
For Whom
Jada is a 34-year-old certified personal trainer running group HIIT classes out of a Silver Lake studio six days a week, desperate to grow her client waitlist but spending Sunday nights hunched over her phone trying to remember which Instagram audio is trending while half-edited gym clips pile up in her camera roll that she'll never actually post.
Mock Screens
9:41●●●
📱 Set And Post — Upload raw. Post pro. Your gym, your brand, zero editing chaos.
🎬
Drop your set. We handle the rest.
Upload today's workout clip and Set And Post auto-trims, captions, and brands it — ready to post before your next client walks in.
📂 Tap to upload — 'glute_circuit_tuesday.mp4' (0:47) loading 84%
You uploaded 1 clip this morning. Here's your week of content.
Set And Post
This Week's Drop: Glute Burnout Circuit
Raw clip from Tuesday at Iron & Grace Studio, West Hollywood · 2m 47s uploaded → 7 posts ready to go. Reels, carousels, and a caption pack — all branded in your Sunset Gold template. Just review and hit post.
Posts Ready
7 of 7
Est. Reach Boost
+34% this wk
Next Best Time
Today 6:18 PM
in this view
1
💥 Reel #1 — Hook Cut
0:00–0:09 · 'You're not tired, you're just starting' · Caption generated · Due Today
2
📸 Carousel — Form Tips
5 stills extracted · Step-by-step glute form · Scheduled Thu 7 AM
3 slides · 'DM me GLUTES for the full plan' · Drops Sunday 9 AM
▶ Preview All 7 Posts
✏️ Tweak a Caption
📤 Approve & Schedule Week
Core Features
Auto-trim engine that detects and removes dead space, shaky intros, and rest periods from raw workout clips using motion-detection analysis
Branded overlay builder where trainers upload their logo, choose LA-local color palettes, and the app locks their visual identity across every export
Trending audio sync that matches the trainer's clip pacing to current top TikTok and Reels audio tracks popular in the LA fitness niche
One-tap style presets named in gym language — 'Beast Mode,' 'Zen Flow,' 'Sunrise HIIT' — each applying distinct cut rhythms, filters, and caption fonts
Auto-caption generator that transcribes any spoken cues or coaching callouts in the clip and burns styled subtitles directly onto the vertical video
Export scheduler that lets trainers queue finished videos for direct publish to Instagram and TikTok at peak LA audience engagement windows
Clip library dashboard where trainers store, tag by workout type, and reuse their raw footage across multiple posts without re-uploading
Moodboard
Midnight Rack
#1A1A2E
Burn Orange
#F4500A
Chalk White
#F5F0E8
Neon Lift
#C8FF00
Iron Gray
#4A4A4A
Display · Barlow Condensed
Aa Bb
Body · DM Sans
The quick fox.
kineticsun-scorchedeffortlessboldauthentic
User Flow
Upload Raw Footage → Choose Style Preset → Auto-Edit Preview → Tweak & Brand → Export Ready Video → Share To Socials
Stack Suggestion
aiOpenAI Whisper for auto-captioning, RunwayML or Replicate APIs for smart trim and cut detection, custom preset templates via FFmpeg filter chainsdataPostgreSQL (Supabase) for user profiles and export history, AWS S3 for raw and processed video/photo storagebackendNode.js with Express on AWS Lambda for serverless scalability, FFmpeg via AWS MediaConvert for video trimming and renderingfrontendReact Native (Expo) for cross-platform iOS/Android with native camera and media library accessplatformDeployed on AWS (Lambda, S3, CloudFront CDN), RevenueCat for subscription billing ($15–30/month tiers), Expo EAS Build for OTA updates
Monetization
Model
subscription
Price tier
$0 / $19/mo / $39/mo
Free vs Paid
Free: 3 exports/month with Set And Post watermark, 2 basic style presets, standard captions — Paid Starter ($19): 20 exports/month, watermark removed, 10 branded templates, custom fonts/colors — Paid Pro ($39): unlimited exports, priority processing, premium LA-trend presets, client-shareable brand kit, gym partner perks
Key conversion moment
User finishes their first auto-edited Reel, sees how polished it looks, then hits the export button and gets the watermark prompt — at peak excitement, before they can post to Instagram
The Vibe Trail
01 · audience
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05 · core interacti
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